Earlier this year we ran a survey on where enterprise wealth firms see them spending “upgrade” dollars
of their budgets. With over 50 firms responding, marketing and communications came out as #2 on the Top 9 List. Why did marcomm come out at #2? Are the expectations of the advisor and client changing? Does that mean that the ongoing content support model is changing? Are enterprise firms, specifically independent firms, getting more comfortable with marketing their overall brand as additive to an advisor’s brand? How have firms pivoted their communications to supplement typical activities like compliance to focus more on growth initiatives?