Breakout Session B #1

Transitioning an adviser to your firm is a universally recognized big lift. Effective and timely communication can be the differentiator to a customer following an adviser. Looking through the marketing/communication lens, what capabilities are you offering an adviser to help them facilitate an investor move after they have filed their U-4 with you? If given three wishes to better support moving an adviser and their client contacts to your firm, what would they be and why?  

 Breakout Session B #2

The SEC Marketing Rule is the law of the land and remains front and center for all wealth firms. With hundreds if not thousands of investment advisers to support, and oversee, how are you ensuring your advisers adhere to the Marketing Rule’s “general prohibitions” requirement. Endorsements, testimonials, and compensation need to be clearly disclosed; advisers need to survey their entire book. What is your process for monitoring endorsements and testimonial compliance? How are you confirming that the seven performance qualifications i) gross and net performance, ii) prescribed time periods, iii) statements about SEC approval, iv) related performance, v) extracted performance, vi) hypothetical performance and vii) predecessor performance) in the rule, are represented correctly in adviser communications? How are you managing this process and workflow in your tools and communications, and to what extent are you relying on proprietary or third-party technology to support “validating/plugging in the numbers.”   Based on where we are today, what would you like to see improved to make this process better and easier in practice and for regulatory audits?